" Given the relatively longer position and experience I've held in Sales, I believe that I am in a perfect position to teach the employees how sales should be done. This made me recall the earlier experience I have had. When I was a new in the industry, I thought doing sales was easy. "Just Sell" was my battle cry for the longest time but I have realized how inefficient and unfulfilling it was. This is probably what my employees feel as they lack effective leadership from their primary coaches. Recalling these experiences made me realize how selling should be done, the techniques involved with it, the details and nuances that I must be able to discriminate. This is what I am planning to impart to my sales team.
As a form of summary, this essay shows that storytelling is an invaluable tool by which organizations can benefit a lot from. Moreover, particular elements in storytelling must be present to be able to maximize the potential to influence and inspire these stories have. I have also shown how my blind spots may have affected the company and the ways by which it can be...
As a final note, let me impart these powerful lines from Maxwell and Dickman (2007), "At the heart of every business transaction and opportunity, is the need to be a master of persuasion" (par. 2).
References
Denning, Stephen. (2005). Transmit your values: Using narrative to instill organizational values, Chapter 6. The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (pp. 121-148). Edison, NJ: John Wiley & Sons.
Durgin F.H. et al., (1995). On the Filling in of the Visual Blind Spot: Some Rules of Thumb. Retrieved at http://www.swarthmore.edu/SocSci/fdurgin1/publications/BlindSpot/BlindSpot.html. On November 14, 2008.
Matthews, R. & Wacker, W. (2007). What's Your Story? Financial Times Press.
Maxwell, R. & Dickan, R. (2007). Elements of Persuasion. Collins.
Simmons, a. (2006, revised edition). The story factor: Inspiration, influence, and persuasion through the art of storytelling. New York: Basic Books, Perseus Book Group.
